Our Top Tips For Showing Your Brand's Personality On Social Media
Ever scrolled through your feed and stumbled on a brand that felt like a friend? That's the magic of injecting personality into your social media accounts. Creating authentic relationships that resonate with your audience is part of your social media marketing strategy, you can’t be a faceless business.
Brand personality has a huge influence on customer purchases. When customers feel a personal connection with the values, tone, and style of a brand, they are more likely to choose it over competitors. In a crowded market, a distinct identity will be recognizable and memorable. And, when customers feel a sense of attachment and loyalty to a brand, they are more likely to make repeat purchases and recommend it to others.
If you look at the social media profiles of your favourite brands, you’ll probably notice that the most unique and engaging ones feel human. It can be tricky to build brand guidelines that set you apart, especially when each social media platform needs its own tone. So, here are our top tips for showcasing your brands personality:
Speak Like A Human
Say goodbye to the days of corporate speak and jargon! The first step to building a social media presence is communicating in a clear, friendly, and approachable way. For a more casual tone, imagine you're having a chat with a friend over coffee; for a more professional tone, imagine the coffee is with a potential client. Whether it's a witty caption, heartfelt message, or an informative post, share content that feels like a genuine conversation.
Get Comfortable With Showing Your Face
We know how intimidating it can be to get in front of a camera, but it's important to show the human side of your business. Share behind-the-scenes glimpses of your team, office, or creative process. Do an Instagram Live or hop onto stories to answer questions or give an update. Remember, people love to see the faces behind the brand, so don't be shy.
Consistency Is Key
Create a visual signature for your business by sticking to a colour palette, tone, and style. Whether it's your Instagram grid, Facebook cover photos, or a Pinterest board, maintain a cohesive aesthetic across all social media platforms that reflects your brand's personality. Consistency builds brand recognition, and over time your audience will associate those visuals with your unique vibe.
Embrace Humour
Humor is an effective way to make your brand memorable. Whether it's clever wordplay, relatable memes, or lighthearted jokes, injecting humor into your social media content shows that your brand doesn't take itself too seriously. Just remember to keep it in line with your brand values and target audience. A good laugh can go a long way in creating a positive association with your business.
Engage
Social media is a two-way street. Don't just broadcast messages; engage in meaningful conversations. Respond promptly to comments, ask questions in your captions, and encourage followers to share their thoughts. Polls, quizzes, and interactive posts are excellent tools for sparking engagement. The more you engage, the more your audience will feel like they're part of a community rather than just consumers.
Share Your Values
Your brand's personality isn't just about being funny or relatable; you need to showcase brand values. Is there a cause that’s close to your heart? Are you passionate about giving back to your local community or supporting other small businesses? Are you taking steps to reduce waste or be more environmentally responsible? When your audience sees your brand standing for something meaningful, it creates a deeper connection and fosters loyalty. Customers are often willing to pay more or go out of their way for a product or service that aligns with their values or lifestyle.
Tell Stories That Resonate
Humans are wired for storytelling, so use narratives to bring your social media posts to life. Share success stories, user generated content, or the journey of how your business came to be. Personal anecdotes from your team members or customers can create emotional connections and make your brand more relatable. Authentic storytelling is a powerful way to captivate your audience and leave a lasting impression.
Be Transparent
Social media networks are the perfect place to share the highs and lows of your business journey. Whether it's acknowledging mistakes, celebrating achievements, or providing a sneak peek into your product development process, transparency builds trust. When your audience sees the real, unfiltered side of your business, it fosters a genuine connection.
Showcase Your Team
Your team is the heartbeat of your business, so let them shine! Introduce your team members, share their stories, and feature the diverse personalities that make your business tick. Highlighting the people behind the scenes humanizes your brand and adds a personal touch. It's not just about what you sell; it's about the amazing individuals who contribute to your brand's success.
Infusing personality into your social media strategy isn't superficial; it's a necessity. By showing the human side of your business, you'll create social media channels that stand out. Businesses creating content with a consistent, authentic, and relatable personality are more likely to create personal connections with their community and have loyal, enthusiastic customers. So, go ahead, let your brand's personality shine!