Our Top 8 Tips For Keeping Your Socials On Trend
Ready to boost your social media presence and stay ahead of the top social media trends? You’re in the right place! In today’s fast-paced digital landscape, it's important to keep up with the latest trends to stay relevant and engaging. You don't need a crystal ball to predict what's about to go viral. With a bit of creativity and attention to detail, you’ll have social media posts that stand out and get people talking in no time.
These are our top tips for staying on trend:
1. Follow Trendsetters
To stay ahead of the curve, be an early adopter. Follow influencers, brands, and industry leaders to spot emerging trends before they hit the mainstream. You probably don't have the time to follow their every move, so turn on notifications for key accounts so that you're the first to know about new social media hashtags, challenges, or viral content. Join groups and communities relevant to your industry.
Trends often emerge on one platform and then spread like wildfire to others. Keep an eye on Instagram, TikTok, X, and other relevant social platforms to ensure you're not missing out on the next big thing. Being an early bird not only helps you ride the trend but also positions you as a trendsetter.
2. Tap Into The Power of Hashtags
Stay on top of popular hashtags within your niche. Tools like Trendsmap or this free hashtag generator from Hootsuite can help you discover trending hashtags across different social media platforms. Don't just use them; participate in hashtag challenges and encourage your followers to join in. Hashtags not only increase the discoverability of your content but also connect you with a broader audience tuned in to the latest social media trends.
3. Stay Informed
What’s happening in the news? Any recent pop culture events, songs hitting #1 or blockbuster movies come out? Often what’s happening in the world will greatly influence what’s trending on social media, including trending audio. Just think of all the trends that emerged from Taylor Swift’s tour and the Barbie movie this year!
A great way to learn about trends within in your niche and on social media news is to listen to relevant podcasts. They can be an excellent source of inspiration and keep you in-the-know with the latest tips and tricks.
4. Create Shareable Content
Craft social media content that encourages engagement and sharing, like relatable memes, tips, polls and infographics. Tapping into humor, nostalgia and emotion are great ways to relate to your community on a personal level. Creating high quality and visually appealing educational content not only establishes you as an authority in your field, but it is also highly shareable.
5. Engage and Participate
Dive into the conversation! Engaging with trending content helps boost your visibility and build a sense of community. Participate in challenges that align with your brand, respond to comments, share your thoughts, encourage your followers to share their experience, or pose thought-provoking questions related to current trends. Being part of the conversation keeps you in the loop and positions you as a go-to source for trending topics.
6. Collaborate and Cross-Promote
Teamwork makes the dream work, right? Collaborating with other businesses, influencers and trendsetters can expose your brand to new audiences and keep your content fresh. Seek collaborations that align with your brand values and have a similar target audience. Cross-promoting each other's content is a win-win situation that can lead to increased visibility and follower growth. Remember, the more diverse your network, the more likely you are to catch wind of upcoming trends.
7. Stay Authentic and Add Your Twist
While it's important to stay on trend, make sure to inject your unique personality and perspective into your content creation. Social trends may come and go, but authenticity is timeless. Take a popular trend and put your spin on it, whether it's through humor, storytelling, or a creative twist. By staying true to your brand identity, you'll attract an audience that resonates with your genuine voice.
8. Adapt and Evolve
Social media trends adapt at lightning speed, and so should your social media strategy. Be open to change and embrace new trends as they emerge. Don't be afraid to experiment with different types of content and formats but keep a close eye on your social media analytics to see what’s working. The ability to evolve with the ever-changing digital environment is what sets successful social media managers apart. Stay curious, keep learning, and be ready to pivot when necessary.
Remember, trends evolve, so staying relevant involves a combination of creativity, consistency, and a willingness to adapt. Being a trendsetter isn't just about following the latest hashtags or challenges—it's about leveraging these insights to fuel your social media marketing strategy. By staying on the pulse, embracing authenticity, and adapting to evolving trends, you're not just riding the wave; you're shaping it. Keep experimenting, listening to your audience, and enjoying the journey of social media trendsetting!