Why Is Personal Brand Photography Important For Online Businesses?
Building a personal brand online is becoming increasingly popular in the marketing world and a huge part of that is Personal Brand Photography. If you’re running a business and marketing online, you’ve probably already heard and seen a lot about Personal Brand Photography. In today’s blog we’re going to get down to the nitty gritty of what it is and why it’s important for online businesses. By the end you’ll know if it’s something you really need for your business.
What is Personal Brand Photography?
Personal Brand Photography is photography that focuses on your individual personality. It involves a photographer who gets to know you, what you do, and who you do it for - then uses that information to create a unique photoshoot that brings your authentic self to the forefront.
Entrepreneurs, solopreneurs and small business owners who are the face of their brand can benefit from Personal Brand Photography. The idea is to help your audience to get to know you personally so they become your loyal digital community.
Personal Brand Photography can be used to show your interests, your individuality, and your vibe.
Why is it important?
People buy from people. If your potential clients get to know you personally through your Personal Brand Photography, they’ll be more inclined to buy from you versus your competition.
Here’s a stat for you if you’re a numbers person: when clients feel connected to a brand, 57% will increase their spending with that brand and 76% will buy from them over a competitor.
People are also visual buyers. You wouldn’t buy something without seeing it first, would you? Whether it’s a product or service, you can use Personal Brand Photography to show your potential clients what they get when they buy from you.
How does it help grow your business?
You’ve heard it here before - building your digital community is one of the most important ways to grow your business online. That starts with establishing like, know and trust with your audience. By showing up authentically in your marketing and using Personal Brand Photography, you can show your potential clients in your audience what it looks like and feels like to work with you.
When you use Personal Brand Photography you also have the ability to show up consistently across your marketing channels (website, blogs, email lists, social media etc.). It gives your potential clients the opportunity to really get to know you and draw them in to want to buy from you.
If it’s done right, Personal Brand Photography can help you to stand out from all the rest of your competitors. Here’s an example. There was once a lawyer looking to get Personal Brand Photography. She saw what all of the lawyers around her were doing - stiff headshots in power suits (not that there’s anything wrong with that) but she felt like that wasn’t true to her Brand and who she was. Instead she had her photos reflect her personality. They were full of colour, life and individuality. What was the result?
Immediately after using her photos in her marketing, she had people contact her saying they wanted to work with her. Why? Because her photos made her seem fun and approachable as opposed to other lawyers who seemed stern and intimidating. That is the power of Personal Brand Photography.
If your focus is to build like, know and trust in your digital community then we can’t recommend Personal Brand Photography enough. It’s a great way to show up authentically and in a way your audience can relate and connect with you. So go ahead and smile for the camera!