female business owner using ai to help with social media

Artificial intelligence (AI) has revolutionized the way we create, manage and engage with social media.

Yes, AI offers many advantages, but it is extremely important to understand its strengths and limitations before implementing it into your business social media endeavors.

In this blog post, we will be sharing a breakdown of what you SHOULD and SHOULDN'T use AI for in social media.

But, for starters —

What Is AI Generated Content?

AI Generated content refers to any media [whether that be text, images or videos], that has been created by artificial intelligence without human input.

Specifically, in social media, this includes AI-written posts or automated captions, AI-generated visuals, and even chatbox interactions.

What Are The PROS Of AI Generated Content?

Efficiency & Speed - AI can produce social media content quickly, reducing the time needed to craft social media posts, captions and visual images.
Cost-Friendly - Businesses can save money by automating content creation rather than hiring a full team for every single post.
Data-driven Optimization - AI can examine engagement metrics and modify content strategies for greater performance.
Scalability - AI offers businesses the ability to create large volumes of content, making it easier to increase social media efforts.

group of business owners learning what you should not use ai for on social media

What Are The CONS Of AI Generated Content?

Human Creativity & Emotion Is Absent - AI lacks the depth of human creativity, as well as emotional intelligence, making content feel robotic and uninspired.
Potential For False Information - If not properly monitored, AI can produce inaccurate or misleading content, which may lead to credibility issues.
Basic Or Repetitive Content - Generative content often lacks creativity and inventiveness, and may produce repetitive phrasing or patterns.
Copyright Concerns - AI can unintentionally plagiarize or create social media content that lacks proper attribution, raising both ethical and legal issues.

Now that we’ve covered the basics, let’s dive back into our main topic! —

how to use artificial intelligence tools like chat gpt for your social media

What You SHOULD Use AI For In Social Media

Content Marketing Assistance - AI-powered tools can help produce posts, captions, hashtags, and even visuals for your social platforms in both an efficient and engaging manner. Examples of tools include ChatGPT and Canva.

Scheduling Needs - AI-driven scheduling tools such as Buffer and Hootsuite make certain that your posts go live at specific times, allowing for a consistent and reliable social media presence without manual effort.

Audience & Trend Analysis - AI can track business mentions, analyze audience engagement and identify trends. Examples of tools include Brandwatch and Sprout Social.

Chatbots Or Customer Service Support - To help improve audience engagement and support efficiency, AI chatbots can provide instant responses to customer concerns. They ultimately help businesses interact with their followers 24/7.

Ad Targeting & Search Engine Optimization - AI-driven advertising platforms analyze user behaviour to optimize ad placement, targeting the right audience with personalized content. AI can also help with SEO by automating and improving processes such as keyword research and content optimization.

Detection Of Fraud/Spam - AI is able to detect spam, hurtful content and fake social accounts, keeping your online space safe and genuine.

What You SHOULDN’T Use AI For In Social Media

Completely Replacing Any Sense Of Human Touch & Interaction - Although AI can boost engagement, relying solely on computerized responses can make interactions feel emotionless. Keep in mind the importance of maintaining a balance between AI and human touch in regards to your socials and copywriting creation.

Crafting Personal Or Sensitive Content - When it comes to certain topics, such as ones involving mental health or sensitive social issues, AI does not have the emotional intelligence to offer genuine and quality content here. Human involvement is crucial in these cases!

Producing Misleading Or Ingenuine Content - If you use AI to create fake news or misleading content, your credibility and trust with your online community is at risk.

Replacing Creative Content Strategy - AI can offer you ideas for your business’ social media, but imagination and brand storytelling require human thought. Try not to rely on AI here as it will lead to generic or mundane content.

Blindly Trusting AI Analytics - While AI can provide useful data, it can also misinterpret crucial trends and metrics, as well as fail to account for human behaviour. Be sure to ALWAYS analyze AI-driven insights with a critical eye or human expertise before making major social media management decisions.

Conclusion

Artificial intelligence in social media has become a game-changer, offering automation, insights, and efficiency, as well as enhancing content creation, engagement and analytics. However, while AI can be a powerful tool, it is KEY to use it responsibly when you manage and create content for social media!

Misuse of AI can lead to fake engagement, misinformation and even ethical concerns.

By finding a balance between automation and authenticity, businesses and business owners can leverage AI to boost their social presence while maintaining a sense of trust and genuineness.

Have you been using AI in your social strategy, digital marketing, or content generation? What are your thoughts? We’d love to hear your experiences!

If you are looking for more tips and tricks to master your business’ online presence, head over to our website and check out our social media coaching services!

What You Should And Shouldn't Use AI For In Social Media