Engage Your Instagram Followers With These 5 Fun Post Ideas
Want to spice up your Instagram account with fun content that your followers are excited to engage with? Here are some simple Instagram content ideas to up those likes, shares, comments, saves, tags and DMs and more.
Pretty pictures and lively videos are great, but what are you doing to encourage interactive engagement? Engagement plays a huge roll in the success of your social media sites. It means that your target audience not only enjoys your content, but it resonates with them.
Here are some fun and creative Instagram post ideas that you'll actually enjoy making:
Create Your Own Meme
Want to boost your shares, comments, and tags? Post a funny meme! Memes are easy to dismiss as silly, but they are an amazing way to showcase your brand's unique personality and values. They are highly shareable and can help you relate to your audience. Memes are an easy and fun way to share inside jokes and build a stronger sense of community. You can jump on timely trends while staying true to your brand's message.
It's easy to create your own memes thanks to free and user-friendly tools like Canva. You just need to add playful text to relevant images, and voila! With a little creativity, you’ll have content your audience will find funny and engaging.
One social media that does memes well is @girlboss. Check out how they use recent viral celebrity photos to create a carousel post of memes relevant to their Instagram followers
Share B-roll Reels
Take inspiration from videographers and shoot lots of B-roll! B-roll are short clips of background content to create context, vibe, or emotion. Think of the “filler” shots of a bustling city in every romantic comedy; it doesn’t show the main plot, but it is still important information.
Whenever you’re shooting video content or instagram stories, spend a few extra minutes taking videos for b-roll. Try different angles, zoom in and back up – you never know what clips might come in handy, so it’s better to overshoot. Take quick clips around the office, in a team meeting, working with a client (with permission) or even repurpose social media content that you already have.
Add some text over the video and a trending song, and you have an easy reel! B-roll reels tend to be more relaxed and less staged, giving your audience a more natural look at what you do.
See how The Toronto Zoo uses b-roll shots together with trending audio to create a fun reel?
Post "10 things you might not know about me"
Building relationships with your audience is key and sharing photos of you and your team members with some “fun facts” can make those connections even stronger. Give your followers a chance to know the real you and relate to you on a deeper level.
You may find it challenging to balance personal with professional, but trust us, your audience is curious about you. Adding fun and interesting tidbits about yourself is a great way to build a loyal and authentic connection with your audience. It can be as simple as sharing a cute story about your pet or your last trip. When your followers feel like they know you, it breaks down walls and fosters trust.
If you’re providing a service, this type of post is particularly important to show someone why they might choose to work with you. Remember, people want to buy from people, not companies, so don’t be afraid to be yourself!
Show a Behind-the-scenes Sneak Peek
Take your followers behind-the-scenes of your work or daily life. Share an Instagram story, photo or video that gives them a glimpse into your creative process, workspace, or a project you’re currently working on. It can be as simple as sharing how you started your business, how it’s run, team member spotlights, celebrating special occasions and team events.
While these posts tend to seem spontaneous, remembering to take photos or videos in the moment might be the last thing on your mind. A media management tool like Trello can help you brainstorm ideas with your team and plan ahead.
These kind of Instagram posts not only boost engagement, but also help humanize your brand and foster a connection to your audience. Showing how your business is run builds trust and confidence in your brand.
Repost User Generated Content
People love when their peers genuinely recommend a product or service. User generated content is when your customers organically share your brand and you repost their content (with permission and credit of course) on your social media platforms. This is social media marketing gold — like online word-of-mouth.
Your audience can tell when someone is being fake, which can really hurt your credibility, so only post genuine and high-quality user generated content. This is also different from paying a creator to talk about your products, which is sponsored content.
User generated content takes your authenticity to another level. It encourages conversations within your community and allows your loyal customers to feel like they’re a part of your growth. Remember to always monitor your tags, mentions and hashtags, you never know when a fan might talk about you!
Boosting your social media analytics doesn't have to be complicated or boring. Fun, creative and authentic posts like memes, b-roll, behind-the-scenes, get to know me and user generated content will encourage engagement. We know Instagram post ideas for business can be a struggle, but don't be afraid to show your personality!