3 Ways To Crush Your Social Media Goals
In Episode 21 of the 'Build Your Own Digital Community' Podcast, Kristina discusses a webinar that she recently co-hosted on the topic of how to crush your social media goals in 2023. She shares her top three takeaways with listeners and elaborates on her personal social media philosophy.
Kristina outlines her philosophy on social media. That it is not about the number of followers you have, but rather, the quality of the relationships you have with them. Ultimately, the goal is to have followers who are interested in buying from you. With that in mind, she expands upon the three ways to grow your social media in 2023.
Collaboration and Cross-Pollination
Kristina starts by diving into the concepts of collaboration and cross-pollination. She expresses that it is important to get in front of new audiences, and that there are many ways to do so, both with and without social media. Collaboration is key, and you want to collaborate with people who have a “look-a-like” audience. A common way to join forces with others would be to use the collaboration feature on Instagram. This allows for cross-posting on two different accounts. Through social media, you can also utilize Instagram live as a tool for collaboration. This allows each party to be in front of a new audience and potentially gain more attention. Another way is to expand your reach, is to be featured on other people’s podcasts. In addition to social media, you can meet new audiences by joining groups that target your desired audience.
Prioritization of Video Content
Video content is becoming increasingly popular on all social media platforms, and for good reason. Video content allows you to create a more engaging and immersive experience for your followers. Whether it's through live streams, stories, or posts, video content can help you connect with your followers on a deeper level. With the rise of TikTok, Reels, and other short-form video platforms, there are now even more opportunities to create videos that resonate with your audience. It’s fair to say that creating short form video content can be intimidating, especially if you feel like you have to follow trending content that isn't authentic to you. To combat this, Kristina shares a few tips on how to create short form video content that genuinely works for you.
Short form videos tend to feel less daunting when you prioritize original sounds. Kristina suggests that you don't need to have trending content to be successful on short form video platforms like TikTok or YouTube Shorts. In fact, platforms like these prioritize original sounds, so talk about what you know and create authority for yourself.
The next tip is to do what comes most naturally to you. If you're not feeling the energy to show up online or make reels, don't do it. People can see right through inauthenticity, so if you're not feeling it, it's not going to work. Instead, make it fun for yourself by doing something you're excited about that feels authentic to you. Change the way you look at social media. Remember that short form video is an amazing way for you to create authority, show people your authentic self, and connect with your ideal clients.
Repurposing Content
Kristina is a huge advocate for repurposing content. She explains that she is not about reinventing the wheel, and you shouldn’t be either. Take content that you've already created, such as blog posts, podcast episodes, or YouTube videos, and repurpose them for short form video platforms. Scale down your existing content and prioritize value over trends. Trends are fun and can spark excitement, but they may not necessarily result in getting more followers. For example, turn a blog post into a quick tips video, or repurpose a podcast episode into a talking head video. This way, you're not starting from scratch and can create more content in less time.
Crushing Your Social Media Goals
In conclusion, social media is constantly evolving, and it is important to stay up to date on the latest trends and strategies. By collaborating and cross-pollinating, prioritizing video content, and repurposing content, you can crush your social media goals in 2023 and beyond. Remember, it's not about the number of followers you have, but the quality of the relationships you have with them.