17 Instagram Hooks For Podcast Reels

It’s safe to say that Instagram is crowded! So, when it comes to promoting your podcast Reels via this very popular social media platform, how do you stand out? How can you grab your audience’s attention, spark curiosity, and encourage people to keep tuning in to your show? 

Well, it’s all in the Instagram hook, and lucky for you, we’ve rounded up a list of our 17 favourites! We believe that these 17 Instagram hooks for podcast Reels have the power to captivate your podcast audience from the very start, so read on — 

What Is A Reel Hook And What Makes It Great 

For starters, a Reel hook is the opening line or visual element of an Instagram Reel (in this case, for promoting your podcast!) that grabs the viewer’s attention within the first few seconds. 

Given the extremely fast-paced nature of social media, the hook is crucial because it is the determining factor of whether or not viewers will continue watching your brand content or scroll past it. The hook can be a captivating question, a bold statement, or anything that instantly catches your audience’s attention! 

‘Great’ Reels hooks are clear and concise, attention-grabbing, intriguing, relatable, as well as emotionally engaging. If you have any or all of these elements in your hook, your audience will be transfixed and excited about all that you have to offer them! 

It’s time to dive in! 

When it comes to promoting your podcast on Instagram, we already know that the first few seconds of your Reel are KEY! 

Here are 17 of our favourite Instagram hooks for podcast Reels.

These will help to draw in your show’s audience, and give them reason to stick around for more :) — 

1) “What if I told you?” —  Kicking off with a compelling statement related to your podcast instantly creates intrigue, and promises to reveal something surprising!

2) “Have you ever wondered how [interesting topic] works?” —  Ask a question about a topic that your audience is likely curious about, and then position your podcast as the answer. 

3) “Here’s why [common belief] is totally wrong…” —  When you challenge a popular belief relevant to your podcast, it sparks curiosity and encourages viewers to learn more. 

4) “The secret to [desired result] is simpler than you think…” — Teasing a simple solution to a problem your viewer faces makes them eager to hear the rest of your insights. 

5) “If you’re [target audience], you need to hear this…” —  When you directly address your target audience, it gives them the confidence that your content is tailor-made for them! 

6) “You won’t believe what happened when…” —  An intriguing scenario builds suspense, making it difficult for viewers to scroll past without hearing the full scoop. 

7) “This is the story of…” —  A compelling and relatable story about a person/case study is always a sure-fire way to hook your audience - simple as that.  

8) “This is the biggest mistake that people make when…” —  Call attention to a common mistake related to your podcast topic, prompting viewers to stick around to avoid the same error. 

9) Here’s how [a successful person] achieved [specific goal]...” —  Highlight success stories of well-known individuals to inspire and emotionally engage with your audience. 

10) “This one piece of advice changed everything for me…” —  Personalize your hook with a transformational tip [personal or business life], sparking the curiosity of your audience.

11) "Stop doing this if you want to [achieve a goal]..." —  Immediately grab attention by being direct with your viewers!

12) “Do you want to know how to [solve a problem] in just [time frame]?” —  By offering a quick and easy solution to a problem, you are making your post and greater podcast content seem valuable to your viewers, and certainly worth checking out! 

13) Here’s the [common problem] that is costing you..." — Highlight the negative impact of a common problem , encouraging your audience to look out for solutions in your podcast. 

14) “The truth about [controversial topic] that no one talks about…” — By addressing a controversial and lesser-known aspect of a topic, it makes it very difficult for people to overlook!  We want to know… What’s the truth!? 

15) “Imagine if…” — This simple hook is enough to tap into your audience’s desires and dreams, painting them a vivid picture that’s hard to turn away from! 

16) "Why I stopped [common practice] and what happened next..." — A personal story that begins with discarding a common habit/belief allows for connection and resonance with your audience, pulling them in on an intimate level. 

17) "If you’re struggling with [problem], this is for you..." — Offer your viewers empathy and a promise of help, making it clear that your podcast genuinely cares for its listenership! 

Crafting a powerful Instagram hook for your podcast Reels can significantly boost engagement and attract more listeners to your podcast. 

You can use these 17 hooks to capture attention and entice viewers to check out your full podcast episodes, as well as blog posts, and other marketing material :) 

Remember, the key is to make your audience feel like they absolutely cannot afford to miss what comes next, and your future video ideas! 

These 17 hooks are designed to resonate with your audience, pique their curiosity, and ultimately, grow your podcast following! 

Which one do you believe is the most effective? Do YOU have a favourite Instagram hook for podcast Reels? 

Be sure to check out 6 Tips For Growing A Business With A Podcast where we share more of our favourite podcasting tips and tricks!